Online Classifieds: Where the Money Went (And How Some are Getting It Back)

By | Dealer News | No Comments

Thursday, Sep 25, 2014 Borrell Associates and TapAnalytics partnered to provide the webinar: “Online Classifieds: Where the Money Went (And How Some are Getting It Back)”.

Here are some highlights, and the chance to view it for yourself!


Speakers were Gordon Borrell of Borrell Associates Inc. and Jeff Herr and Babak Hedayati of TapClicks (TapAnalytics/ TapClassifieds).

The agenda included:

  • Perspective on Digital Classifieds
  • Revenue Guidance: How Much?
  • Best Practice Examples
  • The Emerging Business Model
  • Issues and results

Digital Revenue by Segment:

Interesting revenue information emerged across various markets:


And poses the question: “Have You Adapted?”

  • The Listings Model has changed
  • The Exposure Model has changed
  • The Sales Approach has changed
  • Performance Demands have changed


From Lead Generation to Full Agency:

Yes, driving leads is the big first step. Then digital marketers can grow full of there digital agency offerings including:  Leads + Search + Direct Display Marketing + Social + Email.

Much of this comprehensive approach is all new for clients and the sales team! But with TapAnalytics you can be prepared to show clear results to optimize, retain, and up sell over time.


In summary, the webinar found that most classified marketplaces are chaos due to:

  • Unique “plays” in each market
  • New and changing rules and terms
  • Lots of search spam
  • Legitimacy issues
  • No links, no images
  • Terms of use
  • Fees

But remember: Chaos = Opportunity!

For More Information:

The webinar recording and slide deck are available to view here:

You can contact speakers for further information at:


TapClassifieds Accelerates Digital Marketing Results for Auto Dealers and Agencies with TapCars

By | Dealer News | No Comments

TapCars Advanced Analytics Platform Delivers Leads with Extreme Visibility Analytics and Reporting of Sales Results and Metrics

TapClassifieds today announced TapCars, a significant expansion of the TapClassifieds program for publishing groups, local media agencies, automotive dealerships, and their partners. TapClassifieds is a proven go to solution focused on delivering hard leads in real time. New TapCars takes automotive digital marketing to the next level — keeping auto dealers and their agencies up to date on how well their digital marketing campaigns are succeeding, and how to optimize their investments and results.

TapClassifieds: Delivering Immediate, Actionable Leads

TapClassifieds is unparalleled in generating and communicating leads, and in tracking sales engagement. With TapClassifieds, auto dealers can watch as new leads are received via email, phone calls, text messages, and credit applications. They can see consumer interest and engagement around specific vehicles, whether a car shopper scanned a QR code for mobile, car profile, or shared a vehicle with a friend using email or popular social networks.

For example, TapClassifieds gave Digital First Ventures another way to ensure their automotive advertisers are reaching potential customers online and via mobile devices. Arturo Duran, Managing Partner at Digital First Ventures, commented, “We are thrilled to see the rapid adoption of the TapClassifieds program by our sales professionals. The sales teams love the program because it delivers real, measurable results to their auto dealers. It really works.”

New TapCars: Metrics to Drive Sales Strategy and Investments

The new TapCars software and services is even more than getting buyers in the door and accelerating sales. It shows how investments by local media pay off with lead attribution, reporting, and analytics. Metrics showing the ROI for various digital marketing channels promote sales strategy wins based on advanced technology.

The TapCars advanced analytics suite is based on the popular TapAnalytics digital marketing platform. TapCars delivers extreme visibility and context for auto dealers and agencies who want to inspect and optimize every thread of every digital marketing campaign. With TapCars, for the first time, auto dealers (and those who sell trucks, motorcycles, RVs, planes and boats) can immediately see how every dollar invested in digital marketing is performing. By truly knowing where marketing dollars are being invested, under performers can be culled and these dollars invested in more effective channels.

The new TapCars digital marketing power tool features:

Agency and auto dealer dashboards: customizable, on demand dashboards provide a unified view into campaign tactics across dozens of integrated third party marketing campaign tools. And, the TapCars suite was designed for rapid deployment of the most complex digital marketing programs, enabling an agency to bring a new client live on the TapCars platform in minutes.

Third party campaign tools supported include:

  • Display Advertising: Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk , Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap.
  • Search engine marketing (SEM): Google Adwords, Bing Ads.
  • Email campaigns: Mail Chimp and Constant Contact.
  • Leads: Callcap, Marchex, ExactTarget, Data Dynamix, PulsePoint.
  • Social media: Twitter, Facebook Insights, Linkedin, Foursquare, YouTube, Shoutlet.
  • Reputation monitoring: Vendasta’s StepRep and Yelp.
  • SEO/Analytics (website traffic, search engine rankings): Google Analytics, MOZ, Adobe Omniture, TruMeasure.

Reports tailored for every stakeholder: extensive, customizable reports are available for daily, weekly, or monthly delivery. These reports can be tailored to meet the needs and expectations of the dealership owner, general sales manager, internet sales manager or sales representative. These reports can also be rolled up for multi rooftop dealership groups delivering visibility into how each property is connecting with consumers through digital marketing.  “Push” alerts are also triggered when there are noteworthy changes in campaign performance.

Visualization: page views, click through rates and dozens of other key performance indicators are easily visualized in charts and tables designed to bring forward a deeper understanding about how car shoppers are connecting with cars, helping to drive more leads, and sell more cars!

Deep drill down: from within the platform, agents and their clients can read email inquiries, listen to recorded inbound calls, read car buyer questions sent via text messaging and see important car buyer information captured in credit applications.

Analytics: scoring provides broad, relative performance indicators for every campaign element, with color coded performance scores ranging from 0 to 100 to alert the savvy marketer when an important change in performance, up or down, is underway

Want More Used Car Leads?

Demo the TapCars Platform Today!

*we'll never share your information

Want More Used Car Leads?

Demo the TapCars Platform Today!

*we'll never share your information