Why Craigslist Postings are Challenging to Car Dealers

By | Car Selling | No Comments

Craigslist is NOT Dead

Some auto dealerships think Craigslist is dead – but that’s not the case! Car dealers must rely on digital tools to get the exposure they need to increase automotive revenue. Craigslist is a classified community and one of the best forums to sell used cars online — it has a simple interface, localized, and chronological listings that give the car shopper a sense of urgency to buy. Craigslist has also been an incredible source of leads for car dealers, but in 2013, Craigslist took criticism from dealerships when they started charging $5 for listings. This tactic was to keep dealerships from spamming Craigslist with multiple postings. Craigslist also states, in their Terms, that car dealerships can only post one car every 48 hours – this poses a problem for dealerships as they have many vehicles they are trying to move off the lot!

Craigslist Postings are Challenging to Car Dealers

Craigslist is ranked the #2 website in the US for inbound traffic (with Google ranked #1) that equates to 60 million users and more than 50 billion page views per month. Everyday these automotive dealers post their used car inventory, adding to the 80 million other ads posted by users each month. Craigslist was initially created as a community service tool, not to make automotive dealerships profitable. Over the years, there have been a significant number of posting issues car dealerships have had to overcome with selling inventory on Craigslist. Some of these issues include, but are not limited to, blocking IP addresses, car listings getting flagged, dealerships getting banned from posting, and multiple postings or posting to quickly.

TapCars Technology

always-available-technology

Always Available – Reaching Customers in Every Channel

Because of the fee and posting issues, many dealerships left Craigslist, but those that stayed have reaped financial and lead benefits! That’s why it’s important to have a 3rd party service like TapCars! TapCars makes used car inventory distribution fast and easy with our posting platform. It is a managed service that posts your listing in places where customers are looking; Craigslist, Facebook, Pinterest, Backpage and beyond. Our data tuned landing pages and multi-channel coverage drive massive traffic and a high volume of leads per car.  TapCars can automatically populate your CRM or send emails to your sales team.  More than a name and phone number, our lead generation program can include*:

  • Specific car
  • Recorded Voice Mail
  • Credit Application*
  • Employer & Monthly Income*
  • And more…

The TapCars reporting platform displays all your listings and lead activity into a single/easy to use dashboard. Want to export and email reports? You can automate the delivery and focus on selling cars. We’ll calculate views and cost per lead for you.

Use more than TapCars Posting Services for marketing? Connect your other marketing services and compare all of your data in a single location. The TapCars Interactive Dashboard is an important asset for understanding the success of your marketing program spend. Ready to see how TapCars can improve the profitability of your dealership? Book a demo with us and see!

Auto Dealerships on Craigslist

With digital connectivity from our computers to our tablets and mobile, more automotive dealers are coming back to Craigslist every day as well as for the first time. If you are an automotive dealership that wants to move more inventory faster, now is the time.  With over 500,000 cars posted, TapCars technology is a proven marketing tactic utilized by dealerships across the U.S.

TapCars Generates Quality Leads From “Credit Apps”

By | Car Selling | No Comments

Purchasing a car can be one of the more significant investments for consumers. The majority of car shoppers take months to go from deciding on the right vehicle to actually purchasing it. One of the final steps in the buying process is filling out a credit application. TapCars generates quality leads from online credit applications; one of the most valued types of leads for automotive dealers. With TapCars “Credit App Leads” typically fill out several pages of details, almost always indicating that they are on their final leg of the buyers journey. Furthermore, they present dealers with both an opportunity around the car sale as well as an additional revenue opportunity around a financing package. Higher close rates and margins have also been attributed to credit app leads.

Walk through of our easy to use TapCars Credit App process:

Step 1 – Click on “Apply Now”. The car shopper fills out the basic information; name, address, phone number and email (The logo of our third-party security provider, SecureCredit, is prominent for ease of mind when filling out personal information) then click “Submit”.

Step 2 – The customer has the option to fill out the trade-in and housing information or click “Next”. Even if the shopper does not fill out the second page the important lead information has been captured for the dealer to follow up.

Within a matter of minutes TapCars has captured up to 20 consumer data points and provided the dealership with a highly motivated buyer. You can continually improve your used car sales performance by tracking the number of leads, calls and sales with TapCars Credit App process.

About TapCars:

TapCars postings distributes auto-dealer inventory across all the major classifieds and social sites, connecting with car buyers wherever they are — from Craigslist to Facebook and beyond.

TapCars differentiates itself by also providing dedicated landing pages for every car, mobile-friendly sites, QR codes, call tracking and photo galleries that measurably drives vehicle-specific car buyers to your reps and CRM. We also help you on the auto inventory side though TapCars Acquire: crawling popular marketplaces to acquire private party inventory at a fraction of the cost of auction. Furthermore, we help make results across your campaigns easy for you to view via your own TapCars dashboard — with automated reporting right to your Inbox.

Look to Vehicle Details Page Views to Increases Sales

By | Car Selling | No Comments

VinExposure

According to a Cobalt Business Study report,  automotive dealers with “higher VIN views” increased their sales. The buzz phrase in social media has been “More VDP (Vehicle Details Page) views, more sales”. Understanding the VIN process can help you be more efficient with your digital marketing efforts, by becoming more aware of the used car sales cycle, which will ultimately increase profitibility.

Based on an eight month study of 9 million Vehicle Details Page Views, 125 million website visits, and 250 million online actions, Cobalt’s automotive consumer research showed that Vehicle Details Page Views and time spent on VDP’s are 2 of the top 4 online sales predictors. Also, VDP’s with 20-30 page views spend 29% less time on the lot. And lastly, VDP’s with more than 30 page views spend 44% less time on the lot. Want to be a VIN factory? Look to TapCars to increase ROI.

TapCars differentiates itself by also providing dedicated landing pages for every car, mobile-friendly sites, QR codes, call tracking and photo galleries that measurably drives vehicle-specific car buyers to your reps and CRM.  Furthermore, TapCars metrics can help used car dealerships quickly assess the quality of their leads and the effectiveness of their digital marketing campaigns. For us, the best way to visualize this is through the TapCars Advanced Marketing Analytics Dashboard — which brings together all of your digital spend allowing you to maximize the power of each campaign.

Your Dealership Need More Used Car Leads?

Sign Up for Our Insiders Newsletter!

*we'll never share your information

Your Dealership Need More Used Car Leads?

Sign Up for Our Insiders Newsletter!

*we'll never share your information