Craigslist is NOT Dead
Some auto dealerships think Craigslist is dead – but that’s not the case! Car dealers must rely on digital tools to get the exposure they need to increase automotive revenue. Craigslist is a classified community and one of the best forums to sell used cars online — it has a simple interface, localized, and chronological listings that give the car shopper a sense of urgency to buy. Craigslist has also been an incredible source of leads for car dealers, but in 2013, Craigslist took criticism from dealerships when they started charging $5 for listings. This tactic was to keep dealerships from spamming Craigslist with multiple postings. Craigslist also states, in their Terms, that car dealerships can only post one car every 48 hours – this poses a problem for dealerships as they have many vehicles they are trying to move off the lot!
Craigslist Postings are Challenging to Car Dealers
Craigslist is ranked the #2 website in the US for inbound traffic (with Google ranked #1) that equates to 60 million users and more than 50 billion page views per month. Everyday these automotive dealers post their used car inventory, adding to the 80 million other ads posted by users each month. Craigslist was initially created as a community service tool, not to make automotive dealerships profitable. Over the years, there have been a significant number of posting issues car dealerships have had to overcome with selling inventory on Craigslist. Some of these issues include, but are not limited to, blocking IP addresses, car listings getting flagged, dealerships getting banned from posting, and multiple postings or posting to quickly.
Because of the fee and posting issues, many dealerships left Craigslist, but those that stayed have reaped financial and lead benefits! That’s why it’s important to have a 3rd party service like TapCars! TapCars makes used car inventory distribution fast and easy with our posting platform. It is a managed service that posts your listing in places where customers are looking; Craigslist, Facebook, Pinterest, Backpage and beyond. Our data tuned landing pages and multi-channel coverage drive massive traffic and a high volume of leads per car. TapCars can automatically populate your CRM or send emails to your sales team. More than a name and phone number, our lead generation program can include*:
- Specific car
- Recorded Voice Mail
- Credit Application*
- Employer & Monthly Income*
- And more…
The TapCars reporting platform displays all your listings and lead activity into a single/easy to use dashboard. Want to export and email reports? You can automate the delivery and focus on selling cars. We’ll calculate views and cost per lead for you.
Use more than TapCars Posting Services for marketing? Connect your other marketing services and compare all of your data in a single location. The TapCars Interactive Dashboard is an important asset for understanding the success of your marketing program spend. Ready to see how TapCars can improve the profitability of your dealership? Book a demo with us and see!
Auto Dealerships on Craigslist
With digital connectivity from our computers to our tablets and mobile, more automotive dealers are coming back to Craigslist every day as well as for the first time. If you are an automotive dealership that wants to move more inventory faster, now is the time. With over 500,000 cars posted, TapCars technology is a proven marketing tactic utilized by dealerships across the U.S.