Top 10 “shopping list” for buying a used vehicle on Craigslist

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Top 10 “shopping list” for buying a used vehicle on Craigslist

Top 10 shopping list

Before purchasing a used vehicle on Craigslist there are a number of questions to consider. Asking the right questions online or at a dealership will help you purchase a “bargain” instead of a “lemon”. Don’t be afraid to ask questions – get prepared with this Top 10 used vehicle shopping list.

Top 10 questions to ask when shopping for a used vehicle on Craigslist or at the auto dealership:

  1. Why was the car traded in? Inspect the vehicle; exterior body, interior, and verify mileage.
  2. Ask for a CARFAX to see if there have been any accidents. And any maintenance/service records on the vehicle.
  3. How did the dealership acquire the vehicle? Why is the car not selling? Sometimes it can be something simple like the color, that can be used to help negotiate the price.
  4. Ask if the car was traded in for a later model? If so, it shows that the previous owner had confidence in the car/dealership and possibly just wanted a newer vehicle.
  5. Make sure the Title of the car is “For Sale by Owner”, not a salvaged vehicle.
  6. Ask if it is a Certified Pre-Owned vehicle or if it has an extended warranty.
  7. Take a test drive. Some dealerships even let you keep the car overnight!
  8. Find out if there are any incentives if you pay cash vs. credit card/financing. Some dealerships offer a percentage off for “cash” sales.
  9. Ask if the dealership accepts trade ins? It is much easier if you can trade your vehicle vs. trying to sell it after.
  10. Any outstanding recalls on the vehicle?
  11. And a bonus question – was the previous owner a smoker or pet owner?

There are many important questions to ask before considering purchasing a used car, doing your research online and asking some of these questions during the process can help make you a smart shopper! According to the fifth annual Digital Air Strike Automotive Social Media Trends Study 75% of car shoppers look to social media, and Craigslist, for researching and purchasing decisions.

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About Us:

TapCars provides digital classifieds and merchandising solutions for local companies doing business online, delivering a unique ability to generate and track leads and other consumer interactions in unprecedented detail. Founded in 2009, TapCars operates out of offices in Silicon Valley, Canada, India and Mexico. Our team brings together deep expertise in technology, marketing, media, e-commerce, advertising, social media, digital merchandising, and mobile applications.

Certified Pre-Owned Used Vehicle Programs vs. Extended Warranties. And How to Find These Cars on Craiglist.

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The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you can easily convert car shoppers that are considering an extended warranty on their current vehicle.

To shop for a used vehicle, below are the 2015 “Top 5 CPO” programs ranked in order, as the best brands to purchase. Knowing what to shop for can help narrow your search in Craigslist. Rankings were based on length of coverage, ability to transfer the warranty to other vehicle owners and the deductible for necessary repairs.

“Top 5 CPO” programs by brand:

  1. Porsche
  2. Lexus
  3. Volvo
  4. Hyundai
  5. Kia

Consumers want peace of mind and purchasing a certified pre-owned vehicle is the way to go. Purchasing an extended warranty for a current vehicle doesn’t provide the same coverage. CPO programs were introduced in the 90’s and have been gaining traction ever since. Not only do they include an extended warranty but also these cars are tuned up and ready to go by certified technicians.

Shopping for a used vehicle on Craigslist allows you to configure your search results to by zipcode; including dealers, private sellers, or both. Be sure to look for CARFAX and CPO certifications like this example below when purchasing a used vehicle.

TapCars is the only vehicle posting service that offers CARFAX with our online listings, which is a great benefit to car shoppers!

About us:

TapCars provides digital classifieds and merchandising solutions for local companies doing business online, delivering a unique ability to generate and track leads and other consumer interactions in unprecedented detail. Founded in 2009, TapCars operates out of offices in Silicon Valley, Canada, India and Mexico. Our team brings together deep expertise in technology, marketing, media, e-commerce, advertising, social media, digital merchandising, and mobile applications.

TapClassifieds Announces the Launch of TapCars

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TapClassifieds, a leader in digital marketing solutions, announced today the deployment of its first vertical extension into the automotive marketing space: TapCars. TapCars puts auto dealer inventory in front of car shoppers where they are shopping now.

“As our clients experience the power of inventory distribution marketing, where we make every car and truck ubiquitous across the digital landscape, they quickly realize they have missed a very large and highly engaged groups of car buyers,” said Babak Hedayati, TapClassifieds CEO. By distributing dealership inventory across key, non-traditional marketplaces including Facebook, Pinterest, Twitter, Google+, YouTube, CraigsList, BackPage and local classifieds sites our auto dealerships are encountering serious car buyers, particularly those searching for excellent used vehicles, he said.

In fact, market research has shown that leads generated across these digital marketplaces close on average in 22 days, far quicker than the 34-days-to-close from traditional leads through the dealership’s web site.“The legacy players like Cars.com and AutoTrader spend millions of dollars in direct marketing every year via SuperBowl ads! in an attempt to coax car shoppers into their walled garden of inventory stranded on their sites far out of view from the average consumer,” Hedayati said.

The TapCars inventory distribution model completely disrupts how used and new cars are marketed, generating fresh, exclusive leads for auto dealers at a fraction of the cost of legacy automotive sites. Incoming calls from buyers are recorded, emails and text messages are captured, and credit applications are securely delivered into the dealership’s CRM around the clock.

The TapCars platform has an extensive analytics suite that monitors leads and lead capture metrics as well as all other digital marketing efforts being applied by the dealership. The analytics focus on search marketing, display advertising, social engagement, and even offline media in a robust reporting system.

“We have been on TapClassifieds since May of 2014. We are pleased with the performance of the product and in July of this year 25% of the leads entered in our CRM were from TapCars,” said Melvin Cooper, dealer principal at Chevrolet of Watsonville. “They continue to give us a solid ROI.”

Recently analysis of a Chevrolet dealership in central California found that leads from Cars.com were averaging $2,200 in July while AutoTrader leads were $1,500. During the same time frame, TapCars leads were coming in at $9! The TapCars program is delivered to auto dealerships through its direct sales team (www.tapcars.com/dealers) as well as a network of resellers now actively delivering the program (www.tapcars.com/partners) across the country.

Reseller partners are now delivering the TapCars program to dealerships in Alabama, Arkansas, California, Florida, Georgia, Illinois, Louisiana, Maine, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Washington and Wisconsin with additional reseller markets coming online every month.

Today TapCars drives thousands of leads a month to dealerships representing major groups including AutoNation, CarMax, Fletcher Jones, Hendrick Automotive Group, Lithia Auto Stores, Penske Automotive, Piercey Automotive Group, Serra Automotive and Sonic Automotive among others.

TapCars is an automotive focused business unit of TapClassifieds, is based in San Jose, CA with offices in Canada, Mexico and India. The team brings together deep expertise in SAAS software development, marketing, media, e-commerce, advertising, social media, digital merchandising, and mobile applications. For more information about sales of the platform please contact us at (marketing(at)tapcars(dot)com) or (408)-725-2957.

Online Classifieds: Where the Money Went (And How Some are Getting It Back)

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Thursday, Sep 25, 2014 Borrell Associates and TapAnalytics partnered to provide the webinar: “Online Classifieds: Where the Money Went (And How Some are Getting It Back)”.

Here are some highlights, and the chance to view it for yourself!

Online-Classifieds

Speakers were Gordon Borrell of Borrell Associates Inc. and Jeff Herr and Babak Hedayati of TapClicks (TapAnalytics/ TapClassifieds).

The agenda included:

  • Perspective on Digital Classifieds
  • Revenue Guidance: How Much?
  • Best Practice Examples
  • The Emerging Business Model
  • Issues and results

Digital Revenue by Segment:

Interesting revenue information emerged across various markets:

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And poses the question: “Have You Adapted?”

  • The Listings Model has changed
  • The Exposure Model has changed
  • The Sales Approach has changed
  • Performance Demands have changed

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From Lead Generation to Full Agency:

Yes, driving leads is the big first step. Then digital marketers can grow full of there digital agency offerings including:  Leads + Search + Direct Display Marketing + Social + Email.

Much of this comprehensive approach is all new for clients and the sales team! But with TapAnalytics you can be prepared to show clear results to optimize, retain, and up sell over time.

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In summary, the webinar found that most classified marketplaces are chaos due to:

  • Unique “plays” in each market
  • New and changing rules and terms
  • Lots of search spam
  • Legitimacy issues
  • No links, no images
  • Terms of use
  • Fees

But remember: Chaos = Opportunity!

For More Information:

The webinar recording and slide deck are available to view here:

You can contact speakers for further information at:

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TapClassifieds Accelerates Digital Marketing Results for Auto Dealers and Agencies with TapCars

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TapCars Advanced Analytics Platform Delivers Leads with Extreme Visibility Analytics and Reporting of Sales Results and Metrics

TapClassifieds today announced TapCars, a significant expansion of the TapClassifieds program for publishing groups, local media agencies, automotive dealerships, and their partners. TapClassifieds is a proven go to solution focused on delivering hard leads in real time. New TapCars takes automotive digital marketing to the next level — keeping auto dealers and their agencies up to date on how well their digital marketing campaigns are succeeding, and how to optimize their investments and results.

TapClassifieds: Delivering Immediate, Actionable Leads

TapClassifieds is unparalleled in generating and communicating leads, and in tracking sales engagement. With TapClassifieds, auto dealers can watch as new leads are received via email, phone calls, text messages, and credit applications. They can see consumer interest and engagement around specific vehicles, whether a car shopper scanned a QR code for mobile, car profile, or shared a vehicle with a friend using email or popular social networks.

For example, TapClassifieds gave Digital First Ventures another way to ensure their automotive advertisers are reaching potential customers online and via mobile devices. Arturo Duran, Managing Partner at Digital First Ventures, commented, “We are thrilled to see the rapid adoption of the TapClassifieds program by our sales professionals. The sales teams love the program because it delivers real, measurable results to their auto dealers. It really works.”

New TapCars: Metrics to Drive Sales Strategy and Investments

The new TapCars software and services is even more than getting buyers in the door and accelerating sales. It shows how investments by local media pay off with lead attribution, reporting, and analytics. Metrics showing the ROI for various digital marketing channels promote sales strategy wins based on advanced technology.

The TapCars advanced analytics suite is based on the popular TapAnalytics digital marketing platform. TapCars delivers extreme visibility and context for auto dealers and agencies who want to inspect and optimize every thread of every digital marketing campaign. With TapCars, for the first time, auto dealers (and those who sell trucks, motorcycles, RVs, planes and boats) can immediately see how every dollar invested in digital marketing is performing. By truly knowing where marketing dollars are being invested, under performers can be culled and these dollars invested in more effective channels.

The new TapCars digital marketing power tool features:

Agency and auto dealer dashboards: customizable, on demand dashboards provide a unified view into campaign tactics across dozens of integrated third party marketing campaign tools. And, the TapCars suite was designed for rapid deployment of the most complex digital marketing programs, enabling an agency to bring a new client live on the TapCars platform in minutes.

Third party campaign tools supported include:

  • Display Advertising: Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk , Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap.
  • Search engine marketing (SEM): Google Adwords, Bing Ads.
  • Email campaigns: Mail Chimp and Constant Contact.
  • Leads: Callcap, Marchex, ExactTarget, Data Dynamix, PulsePoint.
  • Social media: Twitter, Facebook Insights, Linkedin, Foursquare, YouTube, Shoutlet.
  • Reputation monitoring: Vendasta’s StepRep and Yelp.
  • SEO/Analytics (website traffic, search engine rankings): Google Analytics, MOZ, Adobe Omniture, TruMeasure.

Reports tailored for every stakeholder: extensive, customizable reports are available for daily, weekly, or monthly delivery. These reports can be tailored to meet the needs and expectations of the dealership owner, general sales manager, internet sales manager or sales representative. These reports can also be rolled up for multi rooftop dealership groups delivering visibility into how each property is connecting with consumers through digital marketing.  “Push” alerts are also triggered when there are noteworthy changes in campaign performance.

Visualization: page views, click through rates and dozens of other key performance indicators are easily visualized in charts and tables designed to bring forward a deeper understanding about how car shoppers are connecting with cars, helping to drive more leads, and sell more cars!

Deep drill down: from within the platform, agents and their clients can read email inquiries, listen to recorded inbound calls, read car buyer questions sent via text messaging and see important car buyer information captured in credit applications.

Analytics: scoring provides broad, relative performance indicators for every campaign element, with color coded performance scores ranging from 0 to 100 to alert the savvy marketer when an important change in performance, up or down, is underway http://ow.ly/YD8i5.

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