TapCars is unparalleled in generating and communicating leads, and tracking sales engagement. In November, TapCars directed hundreds of additional inbound calls to auto dealers as a result of our postings. And, very notably, TapCars saw a dramatic 44% increase in one of the most valued types of leads to dealers: Credit Applications. TapCars “Credit App” Leads typically fill out several pages of details, almost always indicating that they are on their final leg of the buyers journey. Furthermore, they present dealers with both an opportunity around the car sale as well as an additional revenue opportunity around a financing package.
Additionally, TapCars dealerships reported a whopping 23% increase in shopper interactions to their site. Specifically, dealers are seeing car shoppers scanning QR codes for a mobile car-profile or landing page visits, or shared a vehicle with a friend via social networks such as Craigslist and beyond.
Other shopper interactions that were monitored on the dealerships custom dashboard include car details viewed, clicks to dealer site, additional photos, address and directions to dealerships. Moreover, CARFAX clicks — a nice service which TapCars provides directly on it’s landing pages for dealers – were also up. These dashboards provide digital reporting that can be easily accessed and allow dealerships to respond accordingly and sell more cars!
All of these services combined increase brand engagement and actual hard leads that TapCars delivers to dealers.
TapCars differentiates itself by also providing dedicated landing pages for every car, mobile-friendly sites, QR codes, call tracking and photo galleries that measurably drives vehicle-specific car buyers to your reps and CRM. We also help you on the auto inventory side though TapCars Acquire: crawling popular marketplaces to acquire private party inventory at a fraction of the cost of auction. Furthermore, we help make results across your campaigns easy for you to view via your own TapCars dashboard — with automated reporting right to your Inbox.